You're pulling cable, commissioning systems, and running a business. Marketing is the last thing you have time for, and the one thing your bigger competitors are using to quietly take contracts that should be yours.
Most skilled trades have a website. A Facebook page that hasn't been touched in six months. A Google listing with a handful of old reviews. That used to be enough. It isn't any more.
When a facilities manager searches for a CCTV installer in your area, they're not looking at trade directories. They're Googling. The businesses that show up consistently aren't always the best, they're just the most visible. Visible wins the conversation before price or quality even matters.
Regional and national competitors spend thousands every month on SEO, content, and ads. Not because they're better at the job, because they know that digital presence compounds over time. Small operators lose work they should have won to businesses that are simply louder online.
Plenty of buyers actively want a local, responsive provider. Someone who picks up the phone, knows the area, and sticks around after the install. But if your digital presence is weak, those customers land with whoever they can actually find. That should be you.
You don't need to match their budget. You need consistent, targeted marketing running quietly in the background while you get on with the job. A sharp website, regular content, and basic local SEO — done properly and kept up — will outperform most of what your competitors are doing. And it will put you in front of customers who are already looking for exactly what you offer.
Honestly? I was always getting asked to help. A mate in CCTV installation needed a better website. Someone else running a network outfit wanted to know why they weren't showing up on Google. Another wanted a couple of social posts to look credible when pitching a contract. I'd help, it would work, and they'd say: "Why aren't you doing this for everyone?"
So I started Marketing for my Mates to extend that offer properly, with the same no-jargon, straight-talking approach. I'm not an agency. I'm a person with serious marketing experience who genuinely understands the technical trades sector and wants to see good operators win the work they deserve.
My background is in B2B marketing, technology commercialisation, and public sector health. I co-founded a globally recognised surveillance and IoT platform — Sunstone Systems — built it from nothing, won contracts with Chevron, Rivian Automotive, and Network Rail, and helped take it through acquisition. I know what it takes to build credibility in a technical market.
→ Full background at simonlegrand.co.uk
I offer one service, done properly. No starter tiers, no upsell ladders. You get a full marketing operation running in the background from day one and you get on with the work.
No hard sell. No jargon. A straight 15-minute conversation about where you are, what you want, and whether we're the right fit. If it's not right for you, I'll tell you.
A straight conversation. No pitch deck, no pressure. Just an honest look at whether this makes sense for your business.
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