Built to Win the Work.

Some of these are client sites. Two are my own companies, clearly labelled, built on exactly the same system I sell. Judge the work first. Then note that when it's my own money on the line, this is still how I do it.

PS
paulschelhaas.com
Personal Brand B2B Copy Advisory
Paul Schelhaas: Deep-Tech Commercialisation Advisor

Serial entrepreneur, named patent inventor, and former CEO who sold to Chevron, Network Rail, and Wesco Anixter. Paul needed a personal brand platform that matched the credibility of his track record. I built a focused, direct site that positions him for PE-backed scale-ups and corporate venturing mandates, with Chevron's personal endorsement front and centre.

14yrCEO track record
3Granted patents
TL
timlegrand.org
Academic Personal Brand Research
Prof. Tim Legrand: ARC Future Fellow, University of Adelaide

Professor of Politics and International Relations, ARC Future Fellowship holder 2025–2029, and expert in sanctions, blacklists, counter-terrorism law, and transnational policy networks. A full academic profile site covering research, publications, grants, supervision, international engagements, and a global reach visualisation. Built for a senior academic audience and institutional funders.

ARCFuture Fellow
2025Fellowship start

I Eat My Own Cooking

These two are my companies. The SEO articles, the local landing pages, the structured data, the trade press placements. Every part of the monthly service runs live on these sites first. If it doesn't work for my business, it doesn't get sold to yours.

My Own Company
FF
fyrflysystems.com
Website SEO B2B Copy Education
Fyrfly Systems: Physical Security for Schools & Public Sector

My physical security company. CCTV, access control, alarms and monitoring for schools and the public sector. This is the site I point people at when they ask what the monthly work actually looks like: 20 regional landing pages, structured data, sector copy written for procurement managers, and trade press articles linking back. The exact system I sell, running on my own business.

50+Sites protected
20Regional SEO pages
My Own Company
AS
4-site ecosystem
Health Tech 4-Site Ecosystem Platform Investor Copy NHS
Assistiv: Infrastructure for Independent Living

My health technology venture, and not a single website but four connected ones. I designed, built and market the whole Assistiv ecosystem: assistiv.co and assistiv.services as the public face, assistiv.cloud as the data platform, and assistiv.tools for the screening tools. The hard part was the marketing, turning a complex clinical proposition into language that ICBs, local authorities and commissioners act on, including a 14:1 ROI case. If the system can sell this across four connected sites, it can sell your services.

4Connected sites
14:1Commissioner ROI

The site positions us exactly where we need to be. Facilities managers and procurement contacts now find us when they're searching and when they land, they see the depth of experience behind the business straight away.

John BushnellDirector, Vesta IT Services Ltd

I needed something that matched the weight of the work, not a generic agency template. The copy is precise, the positioning is right, and it opens the right conversations with the right people.

Paul SchelhaasCommercialisation Advisor · Former CEO, Sunstone IP Systems

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